What Message Is Your Driver Screening Sending to Applicants?
With driver turnover being an issue for most motor carriers, coupled with the lack of new talent entering the industry, screening applicants remains critical to a motor carrier’s long-term success. Grossly mistaken are those companies clinging to the old-school mentality that simply filling an empty seat with a warm body will solve their driver shortage problem.
In reality, motor carriers are likely contributing to their revolving door dilemma by hiring drivers who are prone to job hopping, have a history of risky behaviors (i.e., crashes and injuries), or simply do not mesh with their company culture.
The solution is to embrace the need to attract the cream of the crop and sell driver-applicants on the benefits of working for your company. This starts with establishing a positive company culture that is evident from afar.
Word of mouth, social media, and the company’s website can be leveraged to brand your company as an attractive place to work. Once candidates swallow the bait, recruiters can then reel them in and screen which candidates are worth pursuing or throwing back.
Driver screening requires due diligence, and if done well through personal interviews, a road test, and other evaluations, screening can actually serve as an attractor to the type of high-quality drivers the company is seeking.
When those applicants who look good on paper are invited for an interview, treat this opportunity as your first – and possibly last – moment to shine. Make the most of it by showing applicants why your high standards are so important to the company’s viability and how they will play a key role in the company’s future.
Here’s a short list of driver screening tips that can help you evaluate driver-applicants.
- Is the applicant mentally and physically prepared to perform each task?
- Did the applicant use three-point contact getting in/out of the truck and wear a seatbelt?
- Are distractions, like a cell phone, put away before driving?
Does the applicant conduct a thorough pre-trip inspection?
Can the driver explain the hours-of-service rules?
Does the applicant stay focused on driving while behind the wheel?
Is the applicant always in control of the vehicle?
Does the applicant know how to calculate proper following distance?
- How does the applicant treat other drivers?
- Is the driver a good communicator?
- Does the applicant know the CDL following distance rule?
CALL TO ACTION
Create a driver screening procedure that includes evaluations, interviews, and a road test.
Utilize a Road Test Evaluation form, or a similar tool, to document road tests.
Establish the company’s standards for hiring and retaining drivers.
Note: These lists are not intended to be all-inclusive.
The information in this article is provided as a courtesy of Great West Casualty Company and is part of the Value-Driven® Company program. Value-Driven Company was created to help educate and inform insureds so they can make better decisions, build a culture that values safety, and manage risk more effectively. To see what additional resources Great West Casualty Company can provide for its insureds, please contact your safety representative, or click below to find an agent.
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