Five Ways Safety Can Provide a Competitive Advantage


Safety initiatives can have a big impact on company performance if properly designed and implemented. Top of mind for motor carriers is preventing vehicle accidents and workplace injuries, but there are additional advantages to promoting safety throughout the organization. Below are five lesser-known ways safety can help improve company performance and help gain a competitive advantage.


Public perception can directly affect revenue. For example, a motor carrier with a clean record in the FMCSA’s Safety Measurement System will be more competitive for contracts versus other motor carriers who have histories of violations and crashes. Likewise, motor carriers in alert status are targets for increased roadside inspections, creating business interruptions that can cost their companies valuable time and money.


Promoting safety sends a clear signal that the company cares about employee health and well-being. In turn, an emphasis on safety can boost employee morale and have a positive effect on hiring and retention. Decreasing turnover saves the company money in terms of the cost to replace and train replacements.


When a high-performing employee is injured, a vacuum impacting customer service may occur as a result. A replacement worker must be recruited, hired, and trained properly. This takes time and could cost the company revenue if the customer takes its business elsewhere. Integrating safety into every employee’s role can help reduce the risk of a preventable loss and help avoid any disruptions or service errors affecting your customers.


Preventive maintenance and pre-trip vehicle inspections are two loss prevention techniques that can help reduce the risk of costly roadside repairs and lengthy out-of-service orders. Conduct regular training with drivers so they know how to identify and report mechanical issues before each trip. Likewise, seek the input of all employees on safety initiatives. For example, mechanics may be able to provide keen insights on ways the company can reduce vehicle downtime and experience lower maintenance costs.


Knowing where you are, where you were, and where you want to be in terms of company objectives relies heavily on accurate recordkeeping. An accident register, maintenance logs, and SMS are just a few data collection tools that can help a motor carrier evaluate its current performance and establish goals for improvement.


  • Implement a preventive maintenance program. 
  • Ensure drivers conduct pre-trip vehicle inspections. 
  • Monitor SMS regularly to identify negative trends. 
  • Conduct an employee satisfaction survey to identify areas for improvement. 

The information in this article is provided as a courtesy of Great West Casualty Company and is part of the Value-Driven® Company program. Value-Driven Company was created to help educate and inform insureds so they can make better decisions, build a culture that values safety, and manage risk more effectively. To see what additional resources Great West Casualty Company can provide for its insureds, please contact your safety representative, or click below to find an agent. 

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